Date & Time
June 18, 2025
2 pm to 3 pm
Location
Online
he FDA’s extension of the FSMA 204 compliance deadline offers Food Safety professionals a critical opportunity to strengthen traceability systems without losing momentum. This is not a pause, but a strategic moment to invest in the foundational elements required for accurate, interoperable, and standards-based data management across the supply chain. Enhanced end-to-end visibility not only supports regulatory readiness but also positions organizations to respond swiftly to contamination events, streamline recall processes, and uphold consumer trust. As expectations for transparency and precision in food delivery increase, food safety teams must collaborate closely with IT, operations, and procurement to ensure data integrity and seamless traceability from source to shelf.

Webinar Lead By

Birendra N Rajapreyar
Birendra Rajapreyar has over 15 years of experience in providing solutions and strategies to realign core business processes for organizations. Customer success is paramount to him, and he focuses on building a strong and lasting relationship with his customers.
Birendra has lived in 5 countries (and 3 continents) and is fluent in Tamil, Sinhala, Hindi and English. He is a qualified Mechanical Engineer with a Masters degree in Logistics and Supply Chain Management.
Birendra currently works with Veeva Systems, a cloud software provider for Food & Beverage and Consumer packaged goods. His area of focus is providing solutions around Food Safety and Quality. Outside of work, Birendra is a hands-on dad and is working closely to set up a school for underprivileged children in rural south India.
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Meet Our Experts

Director of Supply Chain Visibility, GS1 US
Lucelena Angarita
Lucelena Angarita is Director of Supply Chain Visibility at GS1 US, working with companies across retail, food and health sectors to increase data quality, operational efficiencies, and gain full supply chain visibility as they leverage GS1 Standards. She is an Industrial Engineer and Lean Six Sigma Certified Black Belt, with over 22 years’ experience in process improvement, and 13+ years’ experience in Food Safety & Quality. Prior to GS1 US, she led the implementation of an end-to-end traceability system for the Subway Restaurant system.

Senior Director, Smart Label, Consumer Brands Association
Rishi Banerjee
Rishi Banerjee is senior director of SmartLabel at Consumer Brands Association. The Consumer Brands Association champions the industry whose products Americans depend on every day, representing nearly 2,000 iconic brands. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and supporting more than 20 million American jobs. In his role, he serves as head of the SmartLabel program. SmartLabel is the leading digital disclosure and consumer transparency platform which connects consumers to product data that goes beyond the packaging label. SmartLabel has gained significant industry adoption including 100,000 products from over 1,000 brands participating.
Rishi’s career spans across multiple sectors including government, non-profit, consulting and retail. He began his career at the U.S. Department of Agriculture (USDA) where he conducted research on foodborne pathogens. After USDA, Rishi served as Director of Regulatory and Technical Affairs for the American Frozen Food Institute. Rishi went on to lead the Global Food Safety Initiative (GFSI) for the Consumer Goods Forum (CGF) in U.S. and Canada. Following GFSI, Rishi led Regulatory and Industry Affairs at Amazon where he represented Amazon’s interests for human food, pet food, baby food and dietary supplements.
Event Details
Date & Time
June 18, 2025
2 pm to 3 pm
Location
Online