Date & Time
November 20, 2025
11 am to 12 pm
Location
Online
Food fraud isn’t just a regulatory or quality control issue; it often starts with sourcing. Procurement teams are on the front lines, making decisions about cost, suppliers, and specifications, where the risk of adulteration or misrepresentation can quietly enter the supply chain.
This session explores how Procurement and Quality Assurance can work together to embed science-backed authenticity testing early in the process to prevent fraud before it happens. We’ll share practical strategies that align with the realities of retailers and manufacturers, helping teams protect margins, ensure ingredient integrity, and build lasting consumer trust.
Webinar Lead By
Marin Pavlic
Marin Pavlic has over 15 years of food safety and Six Sigma experience in food manufacturing and foodservice sectors. He is currently Senior Director of QA Programs and Compliance at Sofina Foods, one of Canada’s leading manufacturers of primary and further-processed protein products. In addition to food safety, he is passionate about continuous improvement and waste elimination using technology, data and various Six Sigma tools.
Marin holds a B.Sc. in Nutritional Sciences from the University of Toronto, an M.Sc. in Food Safety and Quality Assurance from the University of Guelph, and an MBA from Wilfrid Laurier University.
Meet Our Experts
Purity IQ | CEO
Deleo de Leonardis
Deleo is a former retail executive with over 30 years in Canada’s food and drug retail industry, holding senior leadership roles in procurement, merchandising, category management, and private label. Notably, she was VP of Private Label for one of Canada’s largest supermarket chains.
In 2019, she co-founded Purity-IQ, a biotechnology company specializing in authenticity and brand protection. As CEO, she leads the development of science-led innovation to help ensure that what’s on the label is truly in the product.
Event Details
Date & Time
November 20, 2025
11 am to 12 pm
Location
Online
